Best Senior Lead Companies

What to look for

1. 1

   Owned, first-party traffic

   The company generates leads on consumer sites it runs, rather than reselling affiliate traffic.

2. 2

   Documented consent

   Each lead carries prior express written consent with timestamp, IP and disclosure language.

3. 3

   Exclusive, shared and aged options

   You can match lead type to your sales process and budget.

4. 4

   Self-serve control

   You set states, filters, caps and pause anytime without a rep.

5. 5

   No contracts

   A prepaid wallet or pay-per-lead model instead of long commitments.

6. 6

   Clear return policy

   Bad numbers, duplicates and out-of-criteria leads are credited.

Top senior lead types to buy

1. 1. Medicare Advantage Leads

   Medicare beneficiaries interested in Medicare Advantage (Part C) plans.

   Best for: Appointed MA agents and FMO call centers.

2. 2. Medicare Supplement Leads

   Seniors seeking Medigap Plan G, Plan N or other supplement plans.

   Best for: Med Supp agents.

3. 3. Senior Final Expense Leads

   Seniors requesting burial or final expense life insurance.

   Best for: Final expense agents.

4. 4. Medicare Part D Leads

   Beneficiaries shopping for prescription drug plans.

   Best for: Agents pairing Part D with Medigap.

5. 5. Senior Living Leads

   Families researching assisted living, memory care or independent living.

   Best for: Senior living communities and placement agencies.

6. 6. Home Care Leads

   Families looking for in-home care for an aging parent.

   Best for: Home care agencies.

7. 7. Aged Medicare Leads

   Medicare inquiries 30+ days old, sold at a discount.

   Best for: Agents with compliant nurture campaigns.