Compare lead types and buying models
Clear, side-by-side answers to the most common lead buying decisions.
Aged Leads vs Real-Time Leads
Real-time leads are delivered seconds after a consumer submits and carry peak intent. Aged leads are 30+ days old and cost a fraction of the price, but need more touches to convert.
Exclusive Leads vs Aged Leads
Exclusive leads are fresh and sold once; aged leads are old and cheap. They sit at opposite ends of the price and intent spectrum.
Exclusive Leads vs Shared Leads
Exclusive leads are sold to one buyer and cost more; shared leads are sold to two to four buyers and cost less. Exclusive usually wins on contact and close rate, shared usually wins on cost per lead.
LeadsCompany vs Typical Lead Company
LeadsCompany generates leads from consumer sites it owns and sells them through self-serve marketplaces with a prepaid wallet. Many lead companies resell traffic from affiliates and require contracts or minimums.
Live Transfers vs Web Leads
Live transfers connect a pre-qualified consumer directly to your phone line. Web leads are form submissions you call yourself. Transfers cost more but remove the chase.
MCA Leads vs Business Loan Leads
MCA leads skew toward owners needing fast capital with weaker credit; business loan leads skew toward stronger credit and lower cost of capital.
Medicare Advantage Leads vs Medicare Supplement Leads
Medicare Advantage leads peak during AEP and carry strict CMS marketing rules; Medicare Supplement leads can be worked year-round.
Ping/Post vs Direct Post
Ping/post auctions an anonymized preview of a lead before sending full contact data to the winning bidder. Direct post sends the full lead immediately to a set buyer.
Round-Robin Routing vs Highest-Bid Routing
Round-robin distributes leads evenly among eligible buyers; highest-bid sends each lead to the buyer paying the most.
Shared Leads vs Aged Leads
Shared leads are fresh but competitive; aged leads are older but rarely contested.
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- ✓ Exclusive, shared and aged options
- ✓ Real-time delivery to CRM, email or SMS
- ✓ Prepaid wallet, no contracts
- ✓ TCPA consent captured on every lead