Ping/Post vs Direct Post Lead Delivery
Ping/post auctions an anonymized preview of a lead before sending full contact data to the winning bidder. Direct post sends the full lead immediately to a set buyer.
| Criteria | Ping/Post | Direct Post |
|---|---|---|
| Pricing | Dynamic bid | Fixed price |
| Speed | Milliseconds slower | Instant |
| Control | Bid per lead | Filters and caps |
The verdict
Ping/post suits sophisticated buyers with bidding logic; direct post suits most agents and brokers.
Frequently asked questions
What is the difference between ping/post and direct post?+
Ping/post auctions an anonymized preview of a lead before sending full contact data to the winning bidder. Direct post sends the full lead immediately to a set buyer.
Which is better, ping/post or direct post?+
Ping/post suits sophisticated buyers with bidding logic; direct post suits most agents and brokers.
How do they compare on pricing?+
Ping/Post: Dynamic bid. Direct Post: Fixed price.
How do they compare on speed?+
Ping/Post: Milliseconds slower. Direct Post: Instant.
How do they compare on control?+
Ping/Post: Bid per lead. Direct Post: Filters and caps.
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- Lead pricing guide
- Lead glossary
Get leads flowing this week
Tell us what you buy and where. We will match you to the right hub, share current pricing and get your account live.
- ✓ Exclusive, shared and aged options
- ✓ Real-time delivery to CRM, email or SMS
- ✓ Prepaid wallet, no contracts
- ✓ TCPA consent captured on every lead