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Medicare Advantage vs Medicare Supplement Leads

Medicare Advantage leads peak during AEP and carry strict CMS marketing rules; Medicare Supplement leads can be worked year-round.

CriteriaMedicare Advantage LeadsMedicare Supplement Leads
SeasonalityAEP/OEP heavyYear-round
ComplianceCMS rules, SOAState rules, underwriting
RetentionAnnual churn riskStable

The verdict

Most Medicare agents buy both to smooth revenue across the year.

Frequently asked questions

What is the difference between medicare advantage leads and medicare supplement leads?+

Medicare Advantage leads peak during AEP and carry strict CMS marketing rules; Medicare Supplement leads can be worked year-round.

Which is better, medicare advantage leads or medicare supplement leads?+

Most Medicare agents buy both to smooth revenue across the year.

How do they compare on seasonality?+

Medicare Advantage Leads: AEP/OEP heavy. Medicare Supplement Leads: Year-round.

How do they compare on compliance?+

Medicare Advantage Leads: CMS rules, SOA. Medicare Supplement Leads: State rules, underwriting.

How do they compare on retention?+

Medicare Advantage Leads: Annual churn risk. Medicare Supplement Leads: Stable.

More comparisons

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