Lead pricing guide
Leads typically cost $5 to $175 each in real time, depending on vertical, exclusivity, filters and state. Aged leads often cost under $5. Ranges below are typical, not quotes.
Mortgage Leads
| Lead type | Typical range |
|---|---|
| Purchase Mortgage Leads | $35 – $120 |
| Refinance Leads | $25 – $95 |
| Cash-Out Refinance Leads | $30 – $110 |
| DSCR Loan Leads | $45 – $150 |
| FHA Loan Leads | $25 – $90 |
| VA Loan Leads | $35 – $120 |
| Reverse Mortgage Leads | $40 – $140 |
| HELOC & Home Equity Leads | $25 – $90 |
| Non-QM Mortgage Leads | $40 – $140 |
| Jumbo Loan Leads | $45 – $150 |
| Aged Mortgage Leads | $0.50 – $8 |
Insurance Leads
| Lead type | Typical range |
|---|---|
| Auto Insurance Leads | $8 – $40 |
| Home Insurance Leads | $12 – $50 |
| Life Insurance Leads | $15 – $70 |
| Term Life Insurance Leads | $15 – $60 |
| Final Expense Insurance Leads | $12 – $60 |
| Health Insurance Leads | $15 – $55 |
| ACA Marketplace Leads | $12 – $45 |
| Medicare Insurance Leads | $15 – $70 |
| Commercial Insurance Leads | $30 – $90 |
| Small Business Insurance Leads | $25 – $80 |
| Renters Insurance Leads | $5 – $20 |
| Aged Insurance Leads | $0.25 – $5 |
Merchant Services Leads
| Lead type | Typical range |
|---|---|
| Merchant Services Leads | $25 – $100 |
| Credit Card Processing Leads | $25 – $100 |
| POS System Leads | $35 – $120 |
| High-Risk Merchant Account Leads | $40 – $120 |
| E-commerce Payment Gateway Leads | $25 – $90 |
| Cash Discount Program Leads | $20 – $80 |
| ACH Processing Leads | $20 – $80 |
Senior & Health Leads
| Lead type | Typical range |
|---|---|
| Medicare Advantage Leads | $20 – $90 |
| Medicare Supplement Leads | $20 – $85 |
| Senior Final Expense Leads | $12 – $60 |
| Medicare Part D Leads | $10 – $40 |
| Senior Living Leads | $40 – $110 |
| Home Care Leads | $30 – $90 |
| Aged Medicare Leads | $0.50 – $6 |
Debt Relief Leads
| Lead type | Typical range |
|---|---|
| Debt Settlement Leads | $25 – $95 |
| Debt Consolidation Leads | $20 – $80 |
| Credit Repair Leads | $10 – $45 |
| Credit Card Debt Leads | $20 – $80 |
| Student Loan Relief Leads | $15 – $60 |
| Bankruptcy Leads | $35 – $110 |
| Aged Debt Relief Leads | $0.50 – $6 |
Business Funding Leads
| Lead type | Typical range |
|---|---|
| Merchant Cash Advance Leads | $30 – $175 |
| Business Loan Leads | $30 – $150 |
| Equipment Financing Leads | $30 – $140 |
| SBA Loan Leads | $45 – $175 |
| Business Line of Credit Leads | $30 – $130 |
| Invoice Factoring Leads | $30 – $120 |
| Revenue-Based Financing Leads | $35 – $140 |
| Aged MCA Leads | $0.50 – $10 |
Tax Relief Leads
| Lead type | Typical range |
|---|---|
| IRS Tax Debt Leads | $35 – $150 |
| Back Taxes Leads | $30 – $130 |
| Offer in Compromise Leads | $40 – $150 |
| Wage Garnishment Leads | $40 – $150 |
| Tax Lien Leads | $35 – $140 |
| State Tax Debt Leads | $30 – $120 |
| Payroll Tax Leads | $50 – $175 |
Frequently asked questions
How much do leads cost?+
Real-time leads range from about $5 for renters insurance to $175 for MCA and SBA leads. Aged leads can cost $0.25 to $10.
Why do exclusive leads cost more?+
Exclusive leads are sold to one buyer only, so the seller earns once per lead instead of two to four times.
Do prices vary by state?+
Yes. High-cost, high-competition states like California, New York and New Jersey price above average; many Midwest and Southern states price below.
Are these quotes?+
No. These are typical ranges. Live pricing is set inside each marketplace and can change with demand, filters and routing.
Is there a minimum spend?+
No contract or minimum term. You fund a prepaid wallet in the amount you choose.
Get leads flowing this week
Tell us what you buy and where. We will match you to the right hub, share current pricing and get your account live.
- ✓ Exclusive, shared and aged options
- ✓ Real-time delivery to CRM, email or SMS
- ✓ Prepaid wallet, no contracts
- ✓ TCPA consent captured on every lead