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Buy HELOC & Home Equity Leads

Homeowners requesting a home equity line of credit or home equity loan. HELOC & Home Equity Leads typically cost $25 to $90 per real-time lead through Mortgage Leads Co, with exclusive, shared and aged options and filters by loan purpose, loan amount, credit band, property type and county.

About heloc & home equity leads

HELOC leads are homeowners who want to keep a low first-mortgage rate while borrowing against equity. They include estimated equity, desired line amount and credit band.

Best for

Banks, credit unions and fintech HELOC lenders.

Compliance

Mortgage originators must hold an NMLS license in each state where the borrower is located. Filter delivery to the states where you are licensed.

Frequently asked questions

What are HELOC & home equity leads?+

Homeowners requesting a home equity line of credit or home equity loan. HELOC leads are homeowners who want to keep a low first-mortgage rate while borrowing against equity.

How much do HELOC & home equity leads cost?+

Most real-time HELOC & home equity leads cost $25 to $90 each depending on exclusivity, state and filters. Aged leads are available at a steep discount.

Who should buy HELOC & home equity leads?+

Banks, credit unions and fintech HELOC lenders. Buyers include loan officers, mortgage brokers, direct lenders, credit unions, non-qm lenders.

Are HELOC & home equity leads TCPA compliant?+

Every lead is generated on consumer sites we own with prior express written consent captured on the form, including timestamp, IP and disclosure text.

Where can I buy HELOC & home equity leads?+

HELOC & Home Equity Leads are sold self-serve through Mortgage Leads Co at mortgageleadsco.com. Sign up, add a card and set your filters to go live the same day.

HELOC & Home Equity Leads by state

Other mortgage lead types

Buyer guides

Mortgage Leads Comortgageleadsco.com

Self-serve mortgage lead marketplace for loan officers, brokers and lenders. Fund your wallet, set states and loan filters, and receive leads in real time.

Visit mortgageleadsco.com or request pricing

Get leads flowing this week

Tell us what you buy and where. We will match you to the right hub, share current pricing and get your account live.

  • ✓ Exclusive, shared and aged options
  • ✓ Real-time delivery to CRM, email or SMS
  • ✓ Prepaid wallet, no contracts
  • ✓ TCPA consent captured on every lead

No contracts. We reply within one business day.

Get lead pricing