Exclusive vs Shared Leads: Which Should You Buy?
Exclusive leads are sold to one buyer and cost more; shared leads are sold to two to four buyers and cost less. Exclusive usually wins on contact and close rate, shared usually wins on cost per lead.
| Criteria | Exclusive Leads | Shared Leads |
|---|---|---|
| Buyers per lead | 1 | 2-4 |
| Typical price | Higher (1.5-3x) | Lower |
| Contact rate | Highest | Depends on speed |
| Competition | None | Direct |
| Best for | Consultative sales, small teams | Fast call centers, dialers |
The verdict
Choose exclusive if your close process is consultative or your team is small. Choose shared if you have fast response, dialers and strong scripts. Many buyers run both.
Most buyers in the LeadsCompany network start with a blend and shift budget toward whichever channel produces the lowest cost per acquisition.
Frequently asked questions
What is the difference between exclusive leads and shared leads?+
Exclusive leads are sold to one buyer and cost more; shared leads are sold to two to four buyers and cost less. Exclusive usually wins on contact and close rate, shared usually wins on cost per lead.
Which is better, exclusive leads or shared leads?+
Choose exclusive if your close process is consultative or your team is small. Choose shared if you have fast response, dialers and strong scripts. Many buyers run both.
How do they compare on buyers per lead?+
Exclusive Leads: 1. Shared Leads: 2-4.
How do they compare on typical price?+
Exclusive Leads: Higher (1.5-3x). Shared Leads: Lower.
How do they compare on contact rate?+
Exclusive Leads: Highest. Shared Leads: Depends on speed.
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Get leads flowing this week
Tell us what you buy and where. We will match you to the right hub, share current pricing and get your account live.
- ✓ Exclusive, shared and aged options
- ✓ Real-time delivery to CRM, email or SMS
- ✓ Prepaid wallet, no contracts
- ✓ TCPA consent captured on every lead