Aged vs Real-Time Leads: Cost, Conversion and When to Use Each
Real-time leads are delivered seconds after a consumer submits and carry peak intent. Aged leads are 30+ days old and cost a fraction of the price, but need more touches to convert.
| Criteria | Aged Leads | Real-Time Leads |
|---|---|---|
| Lead age | 30-365+ days | Seconds |
| Typical price | $0.25-$10 | $8-$175 |
| Intent | Lower, still present | Peak |
| Contact method | Dialer, SMS, email | Immediate call |
| Best for | Volume and nurture | Speed-to-lead teams |
The verdict
Use real-time leads as your core pipeline and aged leads to keep agents busy and to reach consumers whose need is still open.
Frequently asked questions
What is the difference between aged leads and real-time leads?+
Real-time leads are delivered seconds after a consumer submits and carry peak intent. Aged leads are 30+ days old and cost a fraction of the price, but need more touches to convert.
Which is better, aged leads or real-time leads?+
Use real-time leads as your core pipeline and aged leads to keep agents busy and to reach consumers whose need is still open.
How do they compare on lead age?+
Aged Leads: 30-365+ days. Real-Time Leads: Seconds.
How do they compare on typical price?+
Aged Leads: $0.25-$10. Real-Time Leads: $8-$175.
How do they compare on intent?+
Aged Leads: Lower, still present. Real-Time Leads: Peak.
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Get leads flowing this week
Tell us what you buy and where. We will match you to the right hub, share current pricing and get your account live.
- ✓ Exclusive, shared and aged options
- ✓ Real-time delivery to CRM, email or SMS
- ✓ Prepaid wallet, no contracts
- ✓ TCPA consent captured on every lead